That's me... Mark T McFerron, human-centered Creative Director, Consumer Experience Expert,

Journey Mapper & Visualizer:  interpreting (designing) client's stories to their business,... to life.






I’m a real creative visionary person,... the real deal in what sometimes seems like a fabricated/pseudo world.  I have lived my life with transparency, and most importantly with responsibility.

Creativity is my life.  I have over 28 years experience in design, identity and branding, as well as creative consulting in advertising and consumer experience within the healthcare industry.


I've been part of internal programs for marketing, innovation, first-impression development, design thinking, ethnographic interviewing, prototyping and journey mapping.  I've developed business partnerships and transparency programs for branding and formed successful, transparent relationships that have impacted population health and the health care environment in general.


I love bringing the client’s story, dreams, and vision to life, it’s like making the perfect strokes of a painting, forming an inspirational synchronization and creative indulgence for all.

Adobe Photoshop

Adobe Indesign

Adobe Muse

Adobe Illustrator

Graphic Design

Journey Mapping

Illustration / Inforgraphics

Design Thinking / Consumer Experience



Projects Completed


Happy Clients

Mobile:  502-797-8881

Acccumetric Inc

AmeriComm Marketing

Anava Health Partners

Asbury University

Aviation Technology

A Woman’s Resource Center

Clermont 20/20

Family Care Dentistry

Fishchbach USA

Humane Society

Kroger Company


META Associates



Concord Health Care

Directec Inc.

Diversified Financial

Dow Corning

Dr. Du Bou Plastic Surgery

Educational Arts Unlimited

NEXTEP Environmental

P3 Protective Packaging

Phoenix Processing Co.

Presbyterian Church (USA)

Scott E. Shuler DMD, MS

TEDx Cincinnati

Touchpoint Rx

My role is to co-create with conceptual thinkers and design a visual story supporting their vision and goals. I have the responsibility to inspire and ensure all creative output adheres to a successful brand (dream) while delivering positive results.

Expert designer and director using the best design and artistic fundamentals including business best practices aligning with art, digital imaging and prepress skills, software  developing the best creative relative to ROI.

Expert fine artist and technical illustrator.  Professional in Design Thinking prototyping that compliments and supports storytelling. Experience Point certified, (Xavier University).


Expert in capturing how a consumer is interacting with a product, service, or experience. This empathic approach provides insight and can also be used to tell a vivid story of the consumer’s experience.

Expert in this type of visual communication of designing visuals  showing data and analytics. Infographics displays information efficiently and effectively, encompassing many functional design disciplines to describe process, model, chronology, timeline and/or hierarchy.






PO Box 43004

Louisville, Kentucky 40253

If I'm not designing, I'm painting. I'm a recognized world-class watercolorist. My works include being published in The Kentucky Encyclopedia for the research and painting of a Civil War event: the Battle of Wildcat Mountain. Eight of my original paintings were on display for 2 years at the U.S. Department of Labor at the special request of U. S. Secretary, Elaine Chao. I've been forming my unique style in watercolor for over 45 years.

Infographic Poster - Xavier University

Booklets - Sharecare/Healthways

Infographic Poster  - Xavier University

Branding - KY Music Hal of Fame

Assorted Logo Designs

Infographic - Healthways

Infographic Illustrations - Humana

Illustrations - YUM! Brands

Label Design/Painting - Reisigl Agency

Book Cover Design - Dr. Barbara Castleberry

UI Design - Briova RX (Optum)

Poster Design - Lincoln Club of Kentucky

Wine Label Branding/Designs - Eddy Grove Vineyard

Inforgraphic Poster - Nason Group

Poster Design - Humana

Journey Map Design/Illustration - Humana

Logo Design - Prisoner's Hope

Let's chat!

ARTOGENIC CREATIVE ©1992 - 2020 - Mark T. McFerron - All rights reserved.  V10 - 01/18/20