ABOUT
MARK MCFERRON
Some people design brands. Mark designs understanding.
As a creative leader, he has guided elite design and consumer experience teams through mergers, startups, and brand transformations at organizations such as Signature Healthcare, Humana, Sharecare (Healthways), Xavier University, and FlexCare Infusion—where he also held equity ownership and helped steer the company through a successful $285M transaction.
But Mark’s creativity reaches far beyond visual design. He works fluently in empathy mapping, journey mapping, ethnographic interviewing, design thinking, and storytelling—tools he uses to translate complexity into clarity and connection.
Through his work in patient engagement and healthcare transparency, Mark has influenced population health at the local, state, and national levels. He has led initiatives across marketing, innovation, brand development, prototyping, and experience design—always centered on human experience.
SERVICES
ALL THINGS GRAPHIC DESIGN including…
Print Media, Web Design, Social Media/Digital Marketing, Identity/Logo Design, Journey Mapping , Infographics, Technical Illustration and UX/UI Design
PRODUCTS INCLUDE:
Social Media/Digital Strategy, Logos, Identities, Website, Infographics, Posters, Manuals & Brochures, Journey Mapping Posters, UX/UI App Design, Videography Production, Signage, Book Cover Design and Book & Technical Illustrations.
* Designed and created the full brand.
RECENT & PAST CLIENTS:
ALTA Senior Living*
Briova RX
Concord Health Care
Dr. Du Bour Plastic Surgery
FlexCare Infusion*
Health Partner Plans (HPP)
Healthways (Now ShareCare)
Humana
Nason Group*
Neighborhood NP
NEXTEP Environmental
OFFER Health
PatientPointe
RockHaven Health & Wellness*
Signature Healthcare*
Touchpoint RX*
Unified Growth Partners (Medicare Champion*)
Xavier University Innovation Center
PROFESSIONAL WATERCOLORIST
If I'm not designing, I'm painting. I'm a professional painter/watercolorist. My works include being published in The Kentucky Encyclopedia for the research and painting of a Civil War event: the Battle of Wildcat Mountain. Several of my original paintings were on display for over 2 years at the U.S. Department of Labor at the special request of U. S. Secretary, Elaine Chao. MarkMcFerron.com
PORTFOLIO
ARTOGENIC CREATIVE, Louisville, KY 40253 ©1992 - 2026 • V17 - 01/27/26
