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That's me,… Mark McFerron, human-centered Creative Director, 

Consumer Experience Expert, Journey Mapper & Visualizer:  

designing client's stories for business,... and for life.


My role is to co-create with conceptual thinkers and design a visual story supporting their vision and goals. I have the responsibility to inspire and ensure all creative output adheres to a successful brand (dream) while delivering positive results.

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I’m a real creative, visionary person, ... the real deal in what sometimes seems like a fabricated, pseudo world.  I have lived my life with transparency, and most importantly with responsibility.


Creativity is my life.  I have over 28 years experience in design, identity and branding, as well as creative consulting in advertising and consumer experience within the healthcare industry.

I've been part of internal programs for marketing, innovation, first-impression development, design thinking, ethnographic interviewing, prototyping and journey mapping.  I've developed business partnerships and transparency programs for branding and formed successful, transparent relationships that have impacted population health and the health care environment in general.

I love bringing the client’s story, dreams, and vision to life, it’s like making the perfect strokes of a painting, forming an inspirational synchronization and creative indulgence for all.


Journey Mapping

Infographic Design 

Technical Illustrator

Watercolorist / Artist

Graphic & Web Design

Social Media/Digital Marketing

Journey Mapping & Prototyping

Design Thinking / Consumer Experience

Creative / Consumer Experience Director

UX (Human-user Design) & UI Design (Digital Design)

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Expert designer and director using the best design and artistic fundamentals including business best practices aligning with art, digital imaging and prepress skills, software  developing the best creative relative to ROI.


Expert in this type of visual communication of designing visuals  showing data and analytics. Infographics displays information efficiently and effectively, encompassing many functional design disciplines to describe process, model, chronology, timeline and/or hierarchy.


Expert in capturing how a consumer is interacting with a product, service, or experience. This empathic approach provides insight and can also be used to tell a vivid story of the consumer’s experience.


Expert fine artist and technical illustrator.  Professional in Design Thinking prototyping that compliments and supports storytelling. Experience Point certified, (Xavier University).


If I'm not designing, I'm painting. I'm a recognized world-class watercolorist. My works include being published in The Kentucky Encyclopedia for the research and painting of a Civil War event: the Battle of Wildcat Mountain. Eight of my original paintings were on display for 2 years at the U.S. Department of Labor at the special request of U. S. Secretary, Elaine Chao. I've been forming my unique style in watercolor for over 47 years.  Navigate over to and see my paintings.

Acccumetric Inc

AmeriComm Marketing

Anava Health Partners

Asbury University

Aviation Technology

A Woman’s Resource Center

Clermont 20/20


Concord Health Care

Directec Inc.

Diversified Financial

Dow Corning

Dr. Du Bou Plastic Surgery

Educational Arts Unlimited

Family Care Dentistry

Fishchbach USA

Humane Society

Kroger Company


Healthways (ShareCare)

Measure Health Innovation

META Associates


Nason Group

NEXTEP Environmental

P3 Protective Packaging

Phoenix Processing Co.

Presbyterian Church (USA)

Scott E. Shuler DMD, MS

TEDx Cincinnati

The Providence Groups


PO Box 43004

Louisville, Kentucky 40253

PH: 502.797.8881

ARTOGENIC          PORTFOLIO          ABOUT         SKILLS          SERVICES           LET’S CO-CREATE

ARTOGENIC CREATIVE ©1992 - 2023     •   All rights reserved.   V14 - 01/19/23