Creativity is my life. I have over 28 years experience in design, identity and branding, as well as creative consulting in advertising and consumer experience within the healthcare industry.
I've been part of internal programs for marketing, innovation, first-impression development, design thinking, ethnographic interviewing, prototyping and journey mapping. I've developed business partnerships and transparency programs for branding and formed successful, transparent relationships that have impacted population health and the health care environment in general.
I love bringing the client’s story, dreams, and vision to life, it’s like making the perfect strokes of a painting, forming an inspirational synchronization and creative indulgence for all.
Watercolorist / Artist
Graphic & Web Design
Social Media/Digital Marketing
Journey Mapping & Prototyping
Design Thinking / Consumer Experience
Creative / Consumer Experience Director
UX (Human-user Design) & UI Design (Digital Design)
Expert designer and director using the best design and artistic fundamentals including business best practices aligning with art, digital imaging and prepress skills, software developing the best creative relative to ROI.
Expert in this type of visual communication of designing visuals showing data and analytics. Infographics displays information efficiently and effectively, encompassing many functional design disciplines to describe process, model, chronology, timeline and/or hierarchy.
Expert in capturing how a consumer is interacting with a product, service, or experience. This empathic approach provides insight and can also be used to tell a vivid story of the consumer’s experience.
ILLUSTRATION / PROTOTYPING
Expert fine artist and technical illustrator. Professional in Design Thinking prototyping that compliments and supports storytelling. Experience Point certified, (Xavier University).
If I'm not designing, I'm painting. I'm a recognized world-class watercolorist. My works include being published in The Kentucky Encyclopedia for the research and painting of a Civil War event: the Battle of Wildcat Mountain. Eight of my original paintings were on display for 2 years at the U.S. Department of Labor at the special request of U. S. Secretary, Elaine Chao. I've been forming my unique style in watercolor for over 47 years. Navigate over to MarkMcFerron.com and see my paintings.
Anava Health Partners
A Woman’s Resource Center
Concord Health Care
Dr. Du Bou Plastic Surgery
Educational Arts Unlimited
Family Care Dentistry
Measure Health Innovation
P3 Protective Packaging
Phoenix Processing Co.
Presbyterian Church (USA)
Scott E. Shuler DMD, MS
The Providence Groups
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