ARTOGENIC

ARTOGENIC PORTFOLIO ABOUT SKILLS SERVICES LET’S CO-CREATE

BEING

CREATIVE

IS LARGELY BEING

INNOVATIVE

That's me,… Mark McFerron, human-centered Creative Director,

Consumer Experience Expert, Journey Mapper & Visualizer:

designing client's stories for business,... and for life.

PORTFOLIO

My role is to co-create with conceptual thinkers and design a visual story supporting their vision and goals. I have the responsibility to inspire and ensure all creative output adheres to a successful brand (dream) while delivering positive results.

ARTOGENIC PORTFOLIO ABOUT SKILLS SERVICES LET’S CO-CREATE

I’m a real creative, visionary person, ... the real deal in what sometimes seems like a fabricated, pseudo world. I have lived my life with transparency, and most importantly with responsibility.

ABOUT

Creativity is my life. I have over 28 years experience in design, identity and branding, as well as creative consulting in advertising and consumer experience within the healthcare industry.

I've been part of internal programs for marketing, innovation, first-impression development, design thinking, ethnographic interviewing, prototyping and journey mapping. I've developed business partnerships and transparency programs for branding and formed successful, transparent relationships that have impacted population health and the health care environment in general.

I love bringing the client’s story, dreams, and vision to life, it’s like making the perfect strokes of a painting, forming an inspirational synchronization and creative indulgence for all.

SKILLS

Journey Mapping

Infographic Design

Technical Illustrator

Watercolorist / Artist

Graphic & Web Design

Social Media/Digital Marketing

Journey Mapping & Prototyping

Design Thinking / Consumer Experience

Creative / Consumer Experience Director

UX (Human-user Design) & UI Design (Digital Design)

ARTOGENIC PORTFOLIO ABOUT SKILLS SERVICES LET’S CO-CREATE

SERVICES

GRAPHIC/DIGITAL DESIGNING

Expert designer and director using the best design and artistic fundamentals including business best practices aligning with art, digital imaging and prepress skills, software developing the best creative relative to ROI.

INFOGRAPHICS

Expert in this type of visual communication of designing visuals showing data and analytics. Infographics displays information efficiently and effectively, encompassing many functional design disciplines to describe process, model, chronology, timeline and/or hierarchy.

JOURNEY MAPPING

Expert in capturing how a consumer is interacting with a product, service, or experience. This empathic approach provides insight and can also be used to tell a vivid story of the consumer’s experience.

ILLUSTRATION / PROTOTYPING

Expert fine artist and technical illustrator. Professional in Design Thinking prototyping that compliments and supports storytelling. Experience Point certified, (Xavier University).

PROFESSIONAL WATERCOLORIST

If I'm not designing, I'm painting. I'm a recognized world-class watercolorist. My works include being published in The Kentucky Encyclopedia for the research and painting of a Civil War event: the Battle of Wildcat Mountain. Eight of my original paintings were on display for 2 years at the U.S. Department of Labor at the special request of U. S. Secretary, Elaine Chao. I've been forming my unique style in watercolor for over 47 years. Navigate over to MarkMcFerron.com and see my paintings.