INNOVATIVE

IS LARGELY BEING

CREATIVE

BEING

That's me... Mark T McFerron, Human-Centered Creative Director, Consumer Experience Expert,

Journey Mapper & Visualizer:  Interpreting Stories to Life.

PORTFOLIO

ABOUT ME

SKILLS

SERVICE

MARK T. MCFERRON

I’m a real creative visionary person,... the real deal in what sometimes seems like a fabricated/pseudo world.  I have lived my life with transparency, and most importantly with responsibility.

Creativity is my life.  I have over 28 years experience in design, identity and branding, as well as creative consulting in advertising and consumer experience within the healthcare industry.

 

I've been part of internal programs for marketing, innovation, first-impression development, design thinking, ethnographic interviewing and journey mapping.  I've developed business partnerships and transparency programs for branding and formed successful, transparent relationships that have impacted population health and the health care environment in general.

Adobe Photoshop

Adobe Indesign

Adobe Muse

Adobe Illustrator

Journey Mapping

Infographics

Illustration

Design Thinking

Clients

Contact

1,019

Projects Completed

20

Happy Clients

Mobile:  502-797-8881

Fax:  859-251-5458

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Acccumetric Inc

AmeriComm Marketing

Anava Health Partners

Asbury University

Aviation Technology

A Woman’s Resource Center

Clermont 20/20

Family Care Dentistry

Fishchbach USA

Humane Society

Kroger Company

HealthEssentials

META Associates

MOROS NA

ChoiceCard

Concord Health Care

Directec Inc.

Diversified Financial

Dow Corning

Dr. Du Bou Plastic Surgery

Educational Arts Unlimited

NEXTEP Environmental

P3 Protective Packaging

Phoenix Processing Co.

Presbyterian Church (USA)

Scott E. Shuler DMD, MS

TEDx Cincinnati

Touchpoint Rx

My role is to co-create with conceptual thinkers and design a visual story supporting their vision and goals. I have the responsibility to inspire and ensure all creative output adheres to a successful brand (dream) while delivering positive results.

Expert designer and director using the best design and artistic fundamentals including business best practices aligning with art, digital imaging and prepress skills, software  developing the best creative relative to ROI.

Expert fine artist and technical illustrator.  Professional in Design Thinking prototyping that compliments and supports storytelling. Experience Point certified, (Xavier University).

 

Expert in capturing how a consumer is interacting with a product, service, or experience. This empathic approach provides insight and can also be used to tell a vivid story of the consumer’s experience.

Expert in this type of visual communication of designing visuals  showing data and analytics. Infographics displays information efficiently and effectively, encompassing many functional design disciplines to describe process, model, chronology, timeline and/or hierarchy.

GRAPHIC/DIGITAL DESIGNING

ILLUSTRATION / PROTOTYPING

 

JOURNEY MAPPING

INFOGRAPHICS

657 S. Hurstbourne Parkway

Suite 312

Louisville, Kentucky 40222

If I'm not designing, I'm painting. I'm a recognized world-class water-colorist. My works include being published in The Kentucky Encyclopedia for the research and the painting of a Civil War event: the Battle of Wildcat Mountain. Eight of my original paintings were on display for 2 years at the U.S. Department of Labor at the special request of U. S. Secretary, Elaine Chao. I've been forming my unique style in watercolor for over 45 years.

MarkMcFerron.com

Facebook.com/Artogenic

Infographic Poster - Xavier University

Booklets - Sharecare/Healthways

Infographic Poster  - Xavier University

Branding - KY Music Hal of Fame

Assorted Logo Designs

Infographic - Healthways

Infographic Illustrations - Humana

Illustrations - YUM! Brands

Label Design/Painting - Reisigl Agency

Book Cover Design - Dr. Barbara Castleberry

UI Design - Briova RX (Optum)

Poster Design - Lincoln Club of Kentucky

Wine Label Branding/Designs - Eddy Grove Vineyard

Inforgraphic Poster - Nason Group

Poster Design - Humana

Journey Map Design/Illustration - Humana

Logo Design - Prisoner's Hope

ARTOGENIC CREATIVE © 1992 - 2017 - Mark T. McFerron - All rights reserved.  V4 - 11/17/17