My role is to co-create with conceptual thinkers and design a visual story supporting their vision and goals. I have the responsibility to inspire and ensure all creative output adheres to a successful brand (dream) while delivering positive results.
MARK T. MCFERRON
Creativity is my life. I have over 27 years experience in design, identity and branding, as well as creative consulting in advertising and consumer experience within the healthcare industry.
I've been part of internal programs for marketing, innovation, first-impression development, design thinking, ethnographic interviewing and journey mapping. I've developed business partnerships and transparency programs for branding and formed successful, transparent relationships that have impacted population health and the health care environment in general.
Anava Health Partners
A Woman’s Resource Center
Concord Health Care
Dr. Du Bou Plastic Surgery
Educational Arts Unlimited
Family Care Dentistry
P3 Protective Packaging
Phoenix Processing Co.
Presbyterian Church (USA)
Scott E. Shuler DMD, MS
I’m a real creative visionary person,... the real deal in what sometimes seems like a fabricated/pseudo world. I have lived my life with transparency, and most importantly with responsibility.
TRACY HARRISON, SPHR
SVP, Chief Human Resource Officer
Consulate Health Care
I have had the pleasure of working with Mark as he spearheaded our organization's branding strategy efforts and marketing initiatives. He also provided tremendous support to our HR team fulfilling our need for employee program and benefit collaterals.
Mark is an incredibly creative and forward thinking partner. He has a unique perspective that always adds value and provides opportunities for growth. I think he is a very talented individual and highly recommend his services.
Managing Member, Touchpoint Rx
Mark is incredibly talented and imaginative. He is also diligent and tenacious. The most important thing to know about Mark is that he values friendships and relationships. He listens and wants to know what his client's value. It his heart that makes him great.
JUDGE JEFFREY T. Burdette
Chief Circuit Judge of Kentucky's Cumberland Region
As a member of several boards, ranging from entertainment to healthcare, I have worked with Mark as he successfully led us in strategic marketing and branding. He has a knack for opening eyes to new possibilities and potential, or as William Blake wrote, “If the doors of perception were cleansed, everything would appear to man as it is, Infinite.”
HOLLI L. JONES
Mark has the unique ability to understand, simplified, and deliver effective marketing and creative within healthcare, especially within the skilled nursing facility business. He has the vision to grasp the emotional journeys of patients, and adapt their stories into the brand of his client.
I think he's a very creative and artistic individual, and I've enjoyed our partnership throughout the years.
Vice President & Chief Financial Officer Exceptional Living Centers
I've partnered with Mark several times during the course of my journey in health care. He was key as an advisory board member for a start-up initiative I was involved in and developed the foundations of our branding strategy.
Mark has an innate ability to partner with the leadership of an organization and foster an environment that is creative, innovative, but most importantly, genuine.
Expert designer and director using the best design and artistic fundamentals including business best practices aligning with art, digital imaging and prepress skills, software developing the best creative relative to ROI.
Expert fine artist and technical illustrator. Professional in Design Thinking prototyping that compliments and supports storytelling. Experience Point certified, (Xavier University).
Expert in capturing how a consumer is interacting with a product, service, or experience. This empathic approach provides insight and can also be used to tell a vivid story of the consumer’s experience.
Expert in this type of visual communication of designing visuals showing data and analytics. Infographics displays information efficiently and effectively, encompassing many functional design disciplines to describe process, model, chronology, timeline and/or hierarchy.
ILLUSTRATION / PROTOTYPING
If I'm not designing, I'm painting. I'm a recognized world-class water-colorist. My works include being published in The Kentucky Encyclopedia for the research and the painting of a Civil War event: the Battle of Wildcat Mountain. Eight of my original paintings were on display for 2 years at the U.S. Department of Labor at the special request of U. S. Secretary, Elaine Chao. I've been forming my unique style in watercolor for 45 years.
ARTOGENIC CREATIVE © 2017 - Mark T. McFerron - All rights reserved. V2 - 06/21/17